Cross channel ferry links and rail services make France a good option for British people looking for an affordable break, according to an industry spokesman.

Jean-Pierre Courteau, director of government tourist office Maison de la France, said that the country is a “very inexpensive place to get to” for British travellers.

While he admitted that it will be difficult for the tourism industry to be profitable during the economic downturn, Mr Courteau said that the proximity of France makes it one of the most viable options for Brits travelling on a budget.

“You don’t have to fly there, you can take the ferry or the train. France gives a good opportunity to travel on a budget,” he said.

“I don’t say that we are going to profit from the crunch and the financial situation but people who are aware of not flying and travelling on a budget will come to France this year.”

Mr Courteau pointed out that, with about 11 million visitors every year, Britain is the most important source market for the French tourism industry.